THE MOST expensive tourist destination in the world has been revealed thanks to its strengthening currency making it a pricey holiday choice for British travellers. Surprisingly, it isn’t London.
However, tourism numbers have begun to drop in the region, according to the Icelandic Tourist Board.
In April 2018, arrivals to Keflavik International Airport were down four per cent compared to last year, equating to 147,000 people.
British tourists, along with US tourists, are the main nationality of visitors, which has fallen since last year.
This could be due to the struggling pound against other currencies leading Britons to travel the UK instead.
Staycations have been reported to be on the rise as people choose to avoid expensive trips abroad.